Two names that the bookmakers seem to be fancying are Diogo Jota and Timo Werner. Both players share odds of 14/1 to win the Golden Boot, with such a price being somewhat of a surprise.
Neither forwards managed to hit double digits in the league (Jota 9 + Werner 6), and yet, their odds are much shorter than the likes of Bruno Fernandes, Patrick Bamford and Son Heung-min, all of whom registered comfortably over the 15 mark.
Although his place as one of the frontrunners still comes as a shock, Jota's numbers do need to be judged in context. He only featured 19 times for Liverpool, in his debut season for a Liverpool side that has so heavily relied on their usual front three. The Portuguese has simply been a more clinical alternative to Roberto Firmino, and could this season be identified as the superior choice.
Werner, however, played 35 games. His return of 6 is certainly not encouraging reading, and the German has picked up an unwanted stigma of not being able to put his chances away. This was further heightened in the CL final and also the European Championships. Even now with a year experience in England, those predicting him for the Golden Boot will most likely be labeled naive, not bold.