West Brom suffered heartbreak in the play-offs at the hands of local rivals Aston Villa, losing 4-3 on penalties in the semi-finals to Dean Smith's side.
The Baggies actually won the second leg of the tie 1-0, which levelled up the aggregate score. They then had chances to go on and win, but the sending off of Chris Brunt derailed their progress and despite holding on for penalties they couldn't get the job done.
It means that Albion must once again play Championship football next season having failed to gain promotion back to the Premier League at the first time of asking.
For large parts of the campaign they were in with a chance of automatic promotion, but failed to keep pace with Norwich City and Sheffield United. They decided to sack Darren Moore when hopes of a top two finish began to fade, with James Shan filling in until the end of the season.
This summer now looks a huge one for the Baggies. They must first look to appoint Moore's permanent successor whether it be Shan or another manager before rebuilding for another gruelling season in the second tier.
But how will West Brom get on in the Championship next season? Bookmakers have already released odds on potential outcomes for them and we have taken a look at them to see what kind of season is being predicted in 2019/20.
What odds are West Brom to be promoted to the Premier League?
The main aim for the West Midlands club will undoubtedly be, as it was this season, promotion to the Premier League. And according to bookmakers odds, they will be amongst the main contenders to win the Championship in 2019/20.
Sky Bet are offering odds of 8/1 for the Baggies to win the title which means that they are currently the second favourites behind Fulham, with the relegated side slightly shorter at 7/1. As for them just being promoted, the odds are currently 5/2 which is also the second shortest price behind the Cottagers.
It is easy to see why the bookies fancy West Brom to be strong again next season. They have a strong squad which is littered with experience including players who have played lots of their career in the division above. There is also the fact that they will still receive parachute payments from the Premier League, meaning that they will be one of the clubs better off financially once again next term.
However, the main factor behind Albion's success this season has been the form of strikers Jay Rodriguez and Dwight Gayle. Between them they netted 46 goals all told, which fired them into promotion contention despite defensive deficiencies.
Gayle was on loan from Newcastle and will now go back to them and may not return to the Hawthorns if there is interest from the Premier League. As for Rodriguez, he pledged to stay for a year last summer to try and help Ablion go up, but is now likely to move on as he seeks top flight football too.
If they lose the two of them, promotion may not be that easy as they will be seriously tough to replace.
Could West Brom be relegated?
As always with football, you never know what is around the corner. In the past there are examples of clubs who fail to get promotion struggling the following season, Reading lost in the 2017 play-off final and have since battled against relegation whilst Wigan Athletic lost in the 2014 play-offs and went on to drop into League One on two occasions.
It is therefore not beyond the realms of possibility that West Brom could struggle next season after the disappointment of this campaign, especially if their two strikers are not with them next season.
And it is not just Gayle and Rodriguez who they could lose either. The likes of Craig Dawson, Ahmed Hegazi, Matt Phillips, Jake Livermore and Kieran Gibbs could also leave this summer, whilst Jacob Murphy, Mason Holgate and Stefan Johansen are all now heading back to their parent clubs following the expiry of their loan deals.
It could therefore be a major rebuilding job for whoever takes over at the Hawthorns next season, meaning it may take time for them to find their feet. This could certainly lead to some struggles.
Bookmakers do see relegation as an extremely unlikely outcome though, probably due to their superior finances as discussed above. Sky Bet are offering odds of 25/1 which shows that they do not think the Baggies will be towards the bottom end of the Championship table in the 2019/20 campaign.